Film companies use trailers as an important part of their marketing campaign and are a major aspect for a films advertisement. Trailers inform potential audiences about the film and therefore are encouraging people to go and watch the film at the cinema. By having a trailer for your film it attracts much more of an audience and is a better way of advertising then a film poster. Trailers can be viewed in a variety of ways such as: TV channels as adverts, YouTube, facebook and cinemas. This enables the film companies to market to a wide audience.
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