Friday, 21 September 2012

Multimodal texts:



A multimodal text is something that makes meaning through a powerful combination of different modes of communication. The format of a multimodal text includes spoken language, moving images, music and sound effects. Trailers are an excellent example of a multimodal text.
Trailers use a multimodal format due to the fact that by combining these different layers of text they are able to produce the best results possible as it has the biggest impact on the watching audience.

We then looked at ‘Age of Heroes’ trailer to analysis if this was true. This trailer use all the factors of a multimodal text and in my eyes made it successful as a trailer. The spoken language used within the trailer is dialogue for example “an elite smash and grab team” this indicates to the audience the basic outline of the plot and what the film will be about. It also illustrates the theme of the film. Another example from this trailer is the moving images, being soldiers with guns, war aeroplanes and an execution. These impact the audience by giving them a feel for what the film entails and the context of it. They also show the genre of the movie, being action adventure. The music used by the trailer is very dramatic and gets louder and faster like a orchestral crescendo. By having this type of music it builds up tension and anticipation for what is coming next and consequently wants to see the film to find out.

(UPLOAD THE SHEET AND THE TRAILER OF AGE OF HEROES) 

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