Thursday, 15 November 2012

Uses and Gratification theory- applied

The uses and gratifications that apply to my trailer are:

DIVERSION- A form of escape or release from everyday pressures.
Our target audience will use our trailer to watch for enjoyment and fun.

PERSONAL IDENTITY- the ability to compare one's own life with the characters and situations portrayed. For example the girls watching may identify with the popular girl, seeing they are like her in some ways.

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